Setting up a trade show booth requires a lot of time, effort and money, and you want them to be worth it in the end. A one-of-a-kind trade show concept and promotional plan can make your exhibit stand out from a sea of exhibitors. To draw in the crowds, you need to create a new and creative marketing strategy that will make your display area stand head and shoulders above all the others.
A good first step to doing this is by attending events within and outside of your industry, and identifying and weighing new marketing concepts. Make your way to an exhibition hall and check what the others have in their exhibits. Pay heed to the booths that have a constant crowd and talk with their personnel about their techniques to hook customers.
So how can you attract booth traffic to where you are?
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Your display area should make use of eye-catching graphics and a huge signage to stand out in the exhibition hall. Elongated hanging display signs that are elevated over your booth area can help people pinpoint and spot your location. If your hanging sign has a unique shape, it can likewise attract people’s attention. Below, use the trade show flooring as a marketing tool by imprinting big and appealing promotional offers on the tiles and carpet. Make sure the text is facing the aisle so visitors can instantly and conveniently see your message as they walk by.
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Hold a contest or raffle that is simple, fast, compelling, and with an element of fun. Before winning a prize, attendees need to register and receive a ticket printed with information about your company. You can use the list of attendees for selling your product or service after the event.
Consider hiring trade show attractions for your booth like magicians or entertainers who can incorporate your product information into their acts to drive up sales. Maybe you want instead a professional shoe shine service who can polish prospects’ shoes while your staff talk to them about your company? You can likewise use a wireless charging station in your booth to gather lead information from those charging their mobile phones.
Take advantage of people’s fondness for pictures by having a photographer on standby who can take attendees’ photos in front of your logo. Because people tend to keep photos of themselves, the picture will serve as your marketing tool even after the trade event is over. In addition, the photos can hike your social media presence as you tag the visitor in the picture and post in on social media channels for his or her many friends to like.