Category Archives: Business

Finer Details for the Best Customized Gifts for You

The possibility of “individual project” and personal contact is there. If we like a gift wallet, but we want it in black and not in brown, we cannot turn to the store vendor with such a desire. But we can, to the man who made it. We want green in these earrings, we want a personalized caption or layout in the preferred colors – for most artists there is no particular problem to fulfill our desire. Personal contact will allow you to be fit, complement the interior, and complete the toilet. In an environment of globalization and conveyor production, finding such an attitude is almost impossible.

Helping young and not so young artists and craftsmen as a personal cause

Most people who are involved with manual creativity are quite brave in this decision. They have escaped the cliché that we must surely find a secure and well-paid job with good insurance and rushed into the stormy sea of ​​free practice and insecure day of the artist. This decision deserves respect and support from those who are not so talented to be able to afford this freedom. There are the high quality leather gifts that you can make use of now.

Wooden toys are environmentally friendly, safe and increasingly preferred

The cost of handmade products

It is usually the price that stops us. However we are on the side of artists and craftsmen, we want to help them, everyone has a limited budget and our choice is to stop at the cheaper and most affordable – promotions and sales in the big shops and malls. Maybe we’re a little spoiled and we’re still looking for convenience, maybe we’re too big consumers, of course – trying to save money. And maybe it’s all about marketing.

Many of the artists are unable to present themselves, to present their work, and to highlight their qualities that we, consumers, are directly concerned with. The quality of the materials, the ease of maintenance, and the importance for health are factors that also come to our decision to choose one product in front of another. Many of them do not know the rules of Internet popularity – using keywords in product descriptions, quality photos and designs, emphasizing on the uniqueness, personal attitude and history of their works, so theirs can be easily discovered and recognized in the sea from production. Just because of these little accents, we do not actually buy a teddy bear or a key house, but magic, history, inner experience. For example, the personalized luggage tags.

And then the money ceases to be a factor

Are you worth more than a few lava if you want to support freedom of creativity? To be yourself and to do what you do best to make, to create and to enjoy people. Receive, give or have something that is created for you and can you look at the author in his eyes, communicate with him and touch the artist’s energy? With a few more bucks you buy something that no one else has, an experience no one else will experience. And that’s no price.

Forex broker XM – an honest review

XM is the trade name of Trading Point Holdings Ltd, a financial services provider whose activities are regulated by law and which allow online trading on global financial markets.It offers very flexible trading conditions, many years of experience, an abundance of bonus programs, and an impeccable reputation.

XM review is one of the largest European Forex brokers with over 500,000 clients worldwide. It features very loyal trading conditions, an abundance of bonus programs, and untainted reputation. A review of the broker available at – was used to prepare this article.

Features of XM offers three types of accounts:

  • Micro for those who want to experiment on Forex, but are not ready to invest large sums of money in it
  • Standart will suit more experienced traders who have already seen the reality of Forex earnings and want to increase their capital
  • Executive is suitable for serious traders and fund managers as it provides additional benefits

The minimum deposit for Micro and Standart is only $5, although for standart it is small and will not allow you to work comfortably. For the Executive account, you will need more than $100,000. You can also work with the Islamic Forex account.

The amount of leverage can be increased up to 1:888, but for the Executive, it is limited to 1:200. The spread is floating for all accounts –starting with 1 point.

XM broker clients can work with more than 100 assets, among which, in addition to currency pairs, are precious metals, stock indices, energy carriers, and so on.

You will be pleased to see a large selection of trading platforms, using which you can effectively trade with anything and anywhere.

Deposits and withdrawals offers its customers the most extensive technical capabilities, starting with regular bank transfers and ending with popular payment systems. As a rule, withdrawal takes from 3 to 5 daysand depends on the selected option. However, some clients mentioned unpleasant situations when withdrawing funds to an account, the rate changed dramatically over several days, and the expected and actual amounts sometimes differed. This refers to special cases or first withdrawals of funds from the account.


XM’s main office is in Cyprus and, therefore, the activities of the parent company are subject to CySEC as well as European legislation with its very strict standards.

All customer accounts are stored in a world-class bank Barclay. The broker’s operation scheme completely excludes access to funds from its side.

If you’re still thinking whether or not you should start trading on Forex, read the article about it at


            Global business refers to international exchange of goods and services between different countries. Though, global business is a company doing trade all over the world. Distance means the amount of space between two places, objects or people. The distant trade dates back as early as the Stone Age in Europe. Sea-borne trading is the example of a common place used for trading before the Greek civilization. The 16th century trade was linked by ocean-based communications. The modern trade was started at the beginning of the 17th century.

Bilateral foreign direct investment FDIs is an agreement that shows the terms and conditions required by a private investor from a country to invest in another country. The agreement guarantees fair and equitable treatment, protection against expropriation, full security and free movement of resources. The concept of distance has been of great interest to many business scholars who attempt explaining the variations. The current paper discusses various concepts of distance used in international business.

Institutional Theory Concept

Markets in developing countries and emerging economies have less developed institutions that constrain their strategic decisions. Institutional theory gives three frameworks to differentiate aspects of institution profile and institutional distance. These pillars are: the regulatory pillar that encompasses all the rules and regulations of doing business, laws and regulations of a country. The cognitive pillar shows the structures of society, its social knowledge and cognitive structures such as stereotypes. The normative pillar stands for beliefs, values and norms that define expected behavior in a society. As a matter of fact, these pillars are based on different types of motivation being normative, coercive and mimetic and have differences in degrees of tackiness and formalization.

Effect of Institutional Framework to Bilateral Foreign Direct Investment

The three above pillars influence strategies and operations of investors in foreign countries. In addition, they moderate the acceptance of the multinational enterprises into the existing social rules, norms and cognitive structures in the host countries and facilitate the transfer of strategic organizational practices from the mother country to the host country.

Internalization Concept

Internalization concept is based in China, which is today’s largest recipient of foreign direct investment internally and the fifth largest outward foreign investor. Internationalization is the ability to cross boundaries in the process of economic growth. China qualifies for internationalization among the developing countries in the following levels, namely: exporting level, original equipment manufacturer (EOM), and FDI outward funding of physical and organizational expansion of Chinese firms into overseas locations.

Effects of Internationalization to Bilateral Foreign Direct Investment

Child and Rodrigues observed that the mainstream perspective in the international business will internationalize in providing products that they have competitive advantage, because they will secure enough returns to cover for their additional costs and risks. Furthermore, the authors observed the following benefits associated with internalization; ownership advantages, which entail managerial superiority, are applied in a competitive manner in a foreign country. Location advantages are associated with decisions to invest in a foreign market where there are superior markets and/or production opportunities. Internalization increases efficiency through reduction of transactions costs achieved through investing abroad where there are transformations or supporting processes. The influential perspective of late development better explains the potential of a country to develop international links. This has well been established and applied in the developing countries such as Japan, South Korea and China. They had to catch up with the early development countries in technology, knowhow and development of business environment. It is more significant that such companies start from low positions in business mainstream and technology to positions of great power.

CAGE distance framework was developed by Pankaj Ghemawat. CAGE stands for cultural, administrative, geographic and economic distances between different countries of the world. Its gives a broader view of distance since it does not see it as just the location and opportunities. The cultural distances include different languages, ethnicities, religion and social norms. In addition, administrative distances include absence of colonial ties, shared monetary or political association, government policies, institutional weaknesses and political hostilities. On the other hand, geographic distances include lack of common border, size of the country, poor communication and transport infrastructures, different climatic conditions and varying physical remoteness.

Economic distances include varying consumer incomes, different costs and quality in the natural resources, financial resources, infrastructure, inputs and information. In relation, products offered into the market are affected differently. Additionally, in cultural distances, products that are greatly affected include those in linguistic such as TVs and food due to cultural differences. Product features such as sizes, packaging and quality requirements are different in different countries.

In administrative distances, products are greatly affected by the government involvement in production of various products such as electricity. In fact, the government is the one that offers services such as infrastructure. On the other hand, geographic distances influence products through communication and connectivity. Transport, for example, affects perishable and bulky products. Economic distances include variations in demand due to income levels, economies of scale, factors of production such as labor and distribution systems required.

Effects of CAGE Framework to Bilateral Foreign Direct Investment

The framework is applied in determining the differences in physical, cultural and institutional distances that influence trade. It shows that the grater the distance the harder the trade since operations will be constrained. Operations are constrained because countries may lack the specialized intermediaries required for the institutions to work thus creating institution voids. There are various institutions which include financial markets, markets for managerial talent and markets for products. For example, some of the specialized intermediaries for product market include certification agencies, consumer reports, regulatory authorities and extrajudicial dispute resolution services. Thus, if a country does not offer the specialized intermediaries for an investor who is used to them, it will be difficult for them to invest .

Power Distance Index (PPI) Concept

(PPI) concept was developed by Geert Hofstede. It measures the power and wealth distributions among nations, within a nation, business and/or culture. It is based on how people from different cultures view power relationships, for example, superior-subordinate relationship where power is unequally distributed among individuals. People in high power distance readily accept the unequal distribution of power while those in the low power distance question and expect to be answered and participate in decision making. It shows the extent at which citizens of a country submits to the local authorities. Power distance index is higher in countries with higher authoritarian hierarchy and lower in countries or organizations whose authorities work close to those without authority.

Effects of Power Distant Index to Bilateral Foreign Direct Investment

Strict societies and organizations rely mainly on authorities to make most the investment decisions and clearly separate these roles from the subjects unlike those with low power distance index. Thus, it requires more authority for an investor from a country of low power index to invest in a high power distant index. Understanding the power distance and the varying cultural beliefs is crucial since it will highly affect the business context. An individual used to low power index will use the same management negotiation approach to a high power index accustomed individual thus backfiring the business.

Individuals from high power index tend to view power as a reality and believe that everyone has a specific role in the hierarchy of power. However, they often accept autocratic and paternalistic power relations since they are already used to unequal distribution of power. These are likely to invest in all places. Individuals from low power distance expect power relationships to be participatory, democratic and consultative. They believe in equal distribution of power and thus, leaders to them are guides and not supposed to be issuing orders. These individuals find it very difficult in investing in high power distance countries.

Psychic Distance Concept

Psychic is a Greek word “psychikos” referring to individual’s mind and soul. Psychic distance is, therefore, based on human perception and not the organizational and social perspective. According to the definition, psychic distance is the degree to which an individual from one country culture feels comfortable in another country’s culture. In global business, psychic distance encompasses the differences and dissimilarities perceived between the home country and the foreign country. These factors are divided into four categories: languages differences, cultural differences such as values, economic situations such as infrastructure and political and legal systems such as political stability.

Effects Psychic Distance to Bilateral Foreign Direct Investment

It is important to mention that countries only invest in the countries they understand before they proceed to further markets due to market uncertainty. Psychic distance encourages organizations to internationalize as it predicts the adaptations to be made by companies who expand their operations to the other countries.

About the Author

Nancy Bauman is a financial analyst and accounting expert. She is also an expert on business ethics and is constantly participating in university conferences as a member of the Educated Youth Movement. She regularly contributes articles related to business and loans at

Creating Online Business Ideas

Creating Online Business Ideas

Within this article today on creating online business ideas, we will be giving you a few different websites to get yourself thinking. When you are thinking about and creating online business ideas, the best ideas can come from observations that you make through your knowledge of the subject. Taking the time to read and remain current with online marketing and business trends will end up paying great dividends for you if you can use this information to your benefit.

The first website that we would like you to visit to help in creating online business ideas for you is This website is very valuable because it has many different products that are for sale so you can see what the current trends are as far as top sellers, etc.. This will go in line with what you will learn in the second paragraph because you’ll want to see if you can improve potentially on current products that are being offered.

The second website that we would like you to visit to help in creating online business ideas for you is This website has many different affiliate programs which you can join and promote or it can give you some ideas as to how you could change potential programs. If you take your time and look through how these programs are marketed, you may be able to see where you can make a change and offer a better product. Much of the improvement that comes through business on the Internet as well as off-line come in the form of improvements on current products. This is what you would be doing if you look at these affiliate programs. See where you could potentially improve what they have to offer. Take their program and offer it with a twist.

Hopefully these two websites have helped you in looking for ideas to improve on. To get new ideas to develop on the Internet you will have to take the approach of traditional business. You must study the marketplace and then create a product that fills in the current need. If you just create a product because you think it is cool, that is not necessarily going to lead to success for you. You need to see where someone has a need that you can fill and if you can do this, you will have great sales. See what your competition is doing to solve needs and do this just a little bit better. Also see what types of customers would shop online at your particular store and also see the culture of these people. By taking the time to see what your competitors offer as well what people who visit your site are looking for, you are putting yourself in a great position to be able to fulfill their need. This will lead you to being able to create online business ideas almost at will. Ideas are most powerful when they are backed by research because there is a solid basis for their success.

A Retail Store Business Plan – Projecting Revenue

There are two main methods to project revenue for your retail store when creating financial projections for your business plan: a top-down approach and a bottom-up approach. It is advised to use both methods to make sure that your projections are reasonable to readers.

Top-Down Approach

A top-down approach would be to start with an average sales per square feet benchmark for your type of retail establishment. This is defined as total net sales divided by the square feet of selling space. While looking for an industry average, check if there are geographic differences that would affect your store. You can assume that, upon launch, you will be below the industry average, but be able to climb closer to it or above it over time.

You can look for this average sales per square foot with trade associations and publications and in business publications at a library. To get examples, you can apply some calculations to the numbers in annual reports of the large public companies in your industry. You can even ask owners of similar businesses in other states who aren’t in direct competition with you.

However, if you find, for example, that Target has sales of $50 per square foot per year, $50 may be difficult for your store to achieve. Target operates with extreme economies of scale, has a recognizable brand, and has been around for many years. Unless you have reason to believe the specific opportunity for your store will lead to a much greater volume of sales, don’t assume you can do better than industry giants on sales per square foot.

Bottom-Up Approach

To project revenues from the bottom-up, look at your specific situation, starting with the location you expect to be operating at. Estimate the customers who will enter your doors on a given day (adding those who are passing by with those reached through your intended marketing methods), multiply by the percentage you expect to make a purchase, and multiply by the average purchase price. Certainly, a lot of subjective thinking goes into each of these numbers, but, if they are based in some rational process, the end result should be a revenue projection specific to your store.

Compare the number achieved through this method to the top-down approach. You may choose to tinker with the numbers in your bottom-up estimate in order to come closer to the top-down, especially if your estimate exceeds the top-down estimate. In any event, be prepared to explain your methods and sources to funders who may want to know how you thought through these projections.

Why Strange Businesses Often Succeed

This is perhaps a factor that affects both normal and strange businesses alike. As a matter of fact, when a business is helmed by a person that does not have the necessary skills to run it, it will be doomed for failure from the start. Technically, the manager should have the capacity to identify proper flow of cash in and out of the business. Ideally, a leader should be one that is adept in basic accounting. This is to ensure the business, regardless whether it is strange or not, is still earning enough income.

Most of the strange businesses are able to become successful simply because they adapt to the current presence in the market. As a company, they have to be flexible to the demands of their clients. As they are weird, they must be competent to work with any changes. For example, take a murder scene clean-up business; the employees must be able to adapt to the rules set by the local law enforcement. After all, some of the materials being cleaned up could potentially become evidence to the crime.

Current Economic Performance
Businesses succeed because anyone can afford to pay for the products and services being offered. A typical strange business will often be considered as worthless if the market does not see it as useful. Hence, its market must be competent to afford the services offered. When the current economic slump is present, more than probably the clients will not be capable to afford the services. Typically, if unemployment is quite high, then the market will most likely be unable to avail of the services. Plus, the economy becomes a factor to the success of strange businesses because of associated overhead costs.

Uniqueness and Distinction
Notably, most of the strange businesses are considered as success stories because they are distinct from others. Essentially, it means they are probably the sole business in the area that provides the product or service. As long as one markets his business to be the only player in the market, then most likely customers will flock on the doors of the company. However, it is important to remember that a business will only succeed as long as there is the demand for it. Hence, no matter how unique and different the company may be if there is no demand, then most likely it will fail.

Often, the success rate of strange businesses is always dependent on how a person will be able to market it. Plus, it comes down to how the people will like the products offered. As a whole, whether it may be a normal or a weird industry that one is working with, it comes down to determination and skills.

Is It Better To Buy Or Lease Commercial Space For My Business

Your business location should be tailor-made to fit with your company budget, spacing requirements and ease of operation. For some business owners, leasing affords a sense of freedom and relieves the financial burden of a down payment, yet may be too restrictive for some kinds of operations. The decision to buy a piece of commercial property offers its own set of risks and rewards, and should be considered carefully before entering into a mortgage contract.

Leasing Commercial Space

1. Cost Effective

Leasing a commercial space will usually require a one to two month move-in deposit, making the rental space a cost efficient way to do business. New business owners may be strapped for cash, and by leasing, rather than purchasing, your storefront or office is cost effective to set up shop with minimal funding.

2. Flexibility

Leasing a commercial space gives the entrepreneur plenty of room to grow, downsize or change locations. Although once you sign a lease, you are locked into a fixed amount of time to make the lease payments, the terms may be only a matter of months to be released and start over in another location.

3. Freedom

Setting up shop without the burden of a mortgage to pay allows a sense of financial freedom. Albeit, a purchased piece of commercial property could be leased or sold to another, there could be months before the owner receives any income from the property. A hefty mortgage may also interfere with business profits and may demand downsizing of personnel.

4. Maintenance

A leased office or shop has a landlord to lean on, taking away tedious responsibilities with the plumbing, electricity and security. In a leasing situation, any repairs or legal liabilities are left in the hands of the building management team.

5. Subletting

In some situations, you may sublet your leased office space to another. However, this must be cleared in writing from the management office, and careful attention given to their rules and regulations for renting out the space.

Buying Commercial Space

1. Secured Location

Buying a piece of commercial property adds assurance that the space is secured and cannot be given to someone else. In a leasing situation, when the lease expires, the renewal process may not have the same initial terms, thus proving unfavorable to renew. However, when you purchase, your prime location is secured.

2. Equity

As with a residential piece of property, a commercial owner may take out cash against the mortgage. In an emergency financial crisis, having a mortgage to borrow from lends a sense of security and provision of funds. Most commercial purchases will require 20 to 25 percent down on the purchase price, giving instant equity to the business owner.

3. Remodeling

When you have bought a property, it is your to do with as you wish. Remolding, expansion and reconfiguration are yours for the taking. The ownership allows the business structure to be molded around the enterprise for a perfect fit and usage of space.

4. Tax Deductions

The interest on a commercial loan is tax deductible, with allowances for deducting any depreciation.

5. Lease Your Excess Space

If you own the property, you may lease your excess space without any restrictions from a third party over your head.

Inside Business Advertising And Report Tv Scam

Let life pass you by! This maxim of the slow, I suggest, could potentially usurp governments, the global economy, and the war machine. This complete reversal of the old saying Dont let life pass you by potentially signifies a new rupture point. A point of rupture or departure of becoming and self-reclamation in a world so apathetically speed-driven that it is made hypnotic by the blur of sights passing it by. This maxim is not just a simple banal repetition in line with Wake up and smell the coffee, and so on. No, Inside Business Scams, Reports, or Advertising. As if anyone could ever get inside business or the advertising world.

Inside Business Report TV Scam… It sounds like a parody of so much that is fast and wrong, fast and loose, and even a potential Mel Brooks skit. What does it mean to be “inside”? Does it imply special knowledge?, Advanced knowledge? What does Inside Business Report TV Scam imply when one detaches oneself from the passivity of shame, the passive acquiescence to the rays of TV, the doldrums of drugs, bland consumerism, even self-help or self-hurt books.

To call inside business scams scams is to demean the term scam or con. Reports of these business scams are rarely exaggerated. Their demise is certainly in doubt. Slowness is itself the antidote to inside business reports scams also called acceleration, the myth of technology, and crass consumerism. Inside business report tv scam…. it sounds like a Pavement song, a joke between the siblings of George Carlin and Mel Brooks, or some Saturday Night Live Tina Fey parody of the corrupt financial sector……

I propose slowness could be to the 21st century what speed was to the 20th century. The amount of technological, sociological, artistic, philosophical, and political change that has blown over the world in the past one hundred years has been practically constant and exponential in terms of both its speed and its qualitative and quantitative effects. Inside Business Scams Report huge losses, or huge gains. Either way. the game is fixed. Speed, Virilio’s acceleration, is a Toyota Prius with no brakes: The illusion of progress and excellence. In reality, Inside business scams report a number of illusions, all leading to accelerated death. Whether you are taking DHEA as a muscle builder or prozac as a relaxative, it doesn’t matter, we’re cooked as long as our foot is on the gas or, maybe, as with the 2009 Prius, even if our foot is off the gas, we are accelerating with no hope of stopping or slowing down until we crash into the concrete barriers of our consensual hallucinations….

These are changes which are practically totalitarian by nature and driven by an elite technocratic capitalist class that relies on the decadence and helplessness of those not in its class for its own accelerated proliferation. Yet the masses, the mediated and exploited of the world, both the impoverished and the industrialized, are complicit in this proliferation. Inside business scams, report, retort, inside business reporting scams… who knows what evil may come? Everyone is a potential insider in today’s mythological inside business report scam society!!!!

Across the world from India to Japan to Canada, American (Technocratic Capitalist) culture is consumed ever-increasing quantities at ever-increasing rates. From EuroDisney in France to Coca-Cola in Vietnam, the culture of desire, speed, racism, sexism, violence, and immediate and perpetual stimulation, is luring the multitude of Others into its speed trap. It is seduced via Titanic and the Marlboro Man as much as it is imposed economically and militarily by arms of the Mother Country such as the United Nations, the North Atlantic Treaty Organization (NATO), and the Cable News Network (CNN).

This is a proliferation and complicity, eloquently described in works such as Jean Baudrillards Simulations and Guy Debords The Society of the Spectacle, dependent upon an unquestioned acceleration and propagation of the myths and lies associated with linear progress, digital revolutions, moving forward, and other cliches whose grip on our collective political, philosophical, and artistic consciousness seems to be impregnable and all-encompassing. But this is a grip which can be tickled, even pissed off, rendered obsolete, even passe, by slowing down, by turning technology and speed back on themselves.

Report the scam of acceleration inside your business report scam…….

A shift in the speed of human evolution has taken place, from fast to the speed of light. We are currently in a time that has no definition or name. We are in an era changing so rapidly that by the time we think of a name for it we will have entered into a new one or collided violently with its end; unless we collectively decelerate now. The rate of change of human beings seems to be asymptotic. It cannot skyrocket upward at a 45 degree angle forever. Instead, it must eventually level out and perhaps even reverse its course, depending on a number of ecological, political, philosophical, and even astronomical (in the literal sense (ie. Asteroids and comets, (even space aliens?))) factors. Eventually we will get tired of acceleration and learn to value deceleration. The question is whether or not we are past the point of no return as a species, even as individuals with our rush to the accumulation of material wealth, conquest, and other decadent drives leading to nowhere.

Go ahead and take your dietary supplements, your melatonin, your viagara, see if that stops the scam and slows you down inside business reports of today’s world!

The question is whether or not the deceleration will have to be a screeching halt or worse a fatal collision, instead of a willed slowing down. Letting life pass you by means driving slowly in the fast lane, always arriving late for important meetings, turning in assignments past their deadlines, being late for work, making slow art, playing the drums with fallen limbs from the forest, making love slowly instead of stampeding to the clitoris, using high-speed supercomputers to perform word processing tasks or simple calculations such as 1+1=2, and so forth

Why A Business Model Is So Important

A business model explains the rationale of how a company establishes, provides, and captures value. It includes the product or services offered, sources of revenue, customer base, organizational structure, strategies, operational process, and financing. Basically, the methodology and infrastructure of a business combine to form the business model. This model should be created long before a business opens its doors.

Before starting a business, an entrepreneur should be aware of the basic process for building one. This knowledge proves valuable when creating the business model. Certain aspects of infrastructure, operations, and strategic thinking have proven successful, while others are destined to fail. Being able to distinguish one from the other enables a business owner to avoid the pitfalls. A business with a model that maximizes opportunities and avoids threats is positioned for long-term success.

Sales are an important aspect of the business model and this is where proven methods really shine. By learning how to quickly generate income from sales, any business can get out of the growing pains stage much faster. The sooner a company can pass through this phase, the less likely it is to become a statistic. Quick success is especially important in the online world, where competition is particularly fierce. When a company becomes financially independent, so will its owners, and this is a much more comfortable way to live.

Closing a sale successfully is what leads to income so a business model should include information regarding closing techniques. These should be based on success achieved by other businesses and should be shared with the entire staff. Every employee serves as a mouthpiece for the organization so it only makes sense that each staff member be skilled in closing a deal.

Prospects have many excuses, especially during times when money is tight. They may be fearful of making a purchase because they do not want to spend their hard-earned money. Some of them convert this fear to aggression, placing pressure on the business. Staff should be trained in handling these situations and know how to convert negatives like this to positives.

Leaders in business know what it takes to achieve and maintain a high level of sales. It is not unusual for them to have salaries into the seven figures. By incorporating what they do and how they do it, any business can realize similar results. A sound business model can result in an entrepreneur making more money than ever anticipated.

When To Use Embossing, Spot Uv And Foil Stamping On Business Cards

Business card enhancement features like spot UV, embossing, and foil stamping can truly help differentiate your business in the minds of your customers and clients. But which one is the best? Read on to find out.

Embossed Business Cards

Embossing is where certain elements of your business card are raised by virtue of them getting pushed through from the opposite side of the card. The effect is similar to a credit card, where the account number is raised on the front and recessed on the back.

Embossing works well for text or even a water seal type of logo effect, however it does have limitations.

For one, you do not want artwork in the embossed area; you want the embossed areas to be clear of artwork on both sides or else the artwork and embossing will become jumbled and will look awful.

Additionally, most printers are not able to precisely line up embossing with ink. The exact embossed areas could shift 1/16  1/8 during the production process. So for example, if your card has a black background, the embossed areas must be black as well. You would not be able to have, say, white text embossed because it is not feasible for the embossing to line up with the underlying white text perfectly every time.

If you want your business card enhancement feature to allow for color that is different from the cards background color, consider either spot UV or foil stamping.

Spot UV Business Cards

Spot UV is where specific areas of your card are treated with a glossy coating. This effect does not impact the underlying color, it only makes the treated areas slightly raised and shiny relative to the non-glossy business card stock.

Typically, spot UV does not have the same alignment problems as embossing. With todays technology, spot UV can be precisely lined up against any ink-based design element. So here, if you had a black background with white text, you could have the text treated with spot UV so that it is shiny, raised, and white.

Spot UV works only on non-glossy cardstock, as doing spot UV on glossy business cards will not create a visible effect (everything is already glossy). Silk business cards are the best option for spot UV, because they are non-glossy and extremely durable.

Foil Stamped Business Cards

Foil stamping is where specific parts of your card are coated with a layer of metallic foil. It is typically offered in gold, silver, green, red or blue.

The foil stamped areas are not limited to only the cards background color like embossing. However, although color can be utilized, you are limited to the foil colors offered by the printer.

Also, foil stamped business cards are usually subject to the same shifting that could occur with embossed business cards, so it is important not to have any artwork in the stamped areas.

Which One Should You Use?

Generally speaking, none of these enhancements are available on glossy business cards. All 3 are most effective on silk business cards, so if you plan on utilizing a silk cardstock, your options are wide open.

Of the 3 options discussed, embossing is typically the least preferred because of the aforementioned color and artwork limitations. Additionally, embossed business cards are usually the most expensive of the three.

Foil stamping is also relatively expensive, but at least this feature offers more color options. The downside is that the foil can sometimes flake, peel or appear blotchy. Additionally, foil stamped business cards tend to become worn at an accelerated rate as they get pulled in and out of a wallet.

Most often, spot UV business cards provide the best bang for your buck. This option is by far the least expensive of the three, offers the full gamut of color availability, and is not subject to the same flaws as foil and embossing.