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A Beginners Guide To Databases

Things To Have in Mind When Choosing a Database Management System

Technology is astoundingly growing. Every day, there are new discoveries being made. Sometimes new creations are brought about as a result of technological inventions. It is almost like a chain reaction. Computers alone have made the world to see countless other innovations. These machines have made work a lot less tiresome. Aside from storage of information and computing of data, computers are also used for communication. Storage of data is something that has evolved over time and today most information is stored in soft copy formats. This is something that has helped various sectors to improve in the efficiency of their organization’s services. Some of the sectors that have benefited from this includes the education sector in schools, the government and even the health sector in hospitals and mental centers.

Information can be quite overwhelming when dealing with many people, this is why there is a need for databases that can accommodate massive amounts of information as well as a variety of software and filters to carry out different commands. Below are some of the things one should have in mind when choosing a system for database management.

Safety and Security

When it comes to information storage, security is one of the most essential elements. Security is paramount and this is why many data bases are encrypted. This is done to keep away information that is confidential from the hands of people who don’t need to know about it. Some of the records that are kept confidential include hospital records, adoption records and even records of the mentally ill. Things such as adoption records and even court records can be securely locked up in an institutional database. Data corruption can cause immense loss of important data compared to hacking that is why it is very important for one to choose a management system that ensure absolute security. Something else that is important to consider is the physical risk to the data. Records can be affected by storms and fires. For one to ensure that data does not fall into the wrong hands they ought to choose a safe management system and combine this with online data storage.

Level Of Support And Development

Every selected software must have a development plan to back it up. This makes it possible for it to grow with other technologies that are emerging. Quality database management system makes sure that the much needed support services are available and regular updates are provided for your software. One should choose a management system that gives them a guarantee of a functional software that can last for long.

Cost and Suitability

These two elements are very important. You need to choose a system that saves on cost. One maybe forced to use paper records if they are unable to afford management systems. Moreover, it can be very frustrating when you choose a system that costs a lot but is not advanced enough for your business needs.

By choosing a suitable software you can be sure of productivity and this will help you cut down on unnecessary costs.
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The Google Penguin Update

Google rolled out one of its most talked about algorithmic changes since the Panda update in February 2011 on the 24th April. Because it impacted so many websites, it has been talked about so much, especially since it caused many to lose rankings and in the process, most of their web traffic.

Needless to say, this can be catastrophic for most businesses that heavily relies on traffic referrals from Google. But why were so many websites affected by the “Penguin update” and what is it exactly?

It is Google’s job as the leading search engine to make sure that the results that it produces are relevant and of a high quality when we use Google in some way or another to find information. That way, maintaining faith in Google and continuing to use the service are the users. Targetting webmasters that were over optimising their websites, building spammy back links and generally abusing the Google guidelines in order to rank better within the organic search results is the latest update. Penalised by the algorithmic filter and demoted in the search results are the sites that over the years had been gaming the system somewhat which is the reason that Penguin was implemented. Around 3.1% of search queries was said to be affected by the update which does not sound like a lot, but considering that Google receives hundreds of millions of search queries every day, this equates to millions of websites being penalised.

A manual penalty, where a human has followed say a spam report and taken action is not what the Penguin update is which is worth noting. An algorithmic update which filters out sites based on certain criteria which assesses whether or not a site has been over optimised or been building spammy back links is what the Penguin update is.

Just after the 24th April, if you lost pretty much all of your websites traffic from Google then it is pretty likely that you were hit by it. Appearing to retain their page rank and continuing to be crawled and indexed are the sites, which is one thing that is noticeable. If you obtained many low quality links or paid links, devalued are these sites meaning that the links that were pointing to your site previously have also been devalued. This can appear to be a penalty but in fact, due to a devaluation of those incoming links, this is purely a natural drop in rankings.

For us, clear is the future of marketing of your site. You will need to start adopting a different approach to your online marketing if you have been affected by the Penguin update.

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