Primarily because of the convenience, comfort and ease of use that smart phones and tablets are offering, it is not really surprising why it has become a part of our day to day lives. Because of this, many businesses are exerting extra effort of ensuring that their website is responsive or in other words, can be viewed on any platform that their target market is using be it a tablet, a smart phone, laptop or a full size computer.
As a matter of fact, RWD or Responsive Web Design is the technique that is used in web designing to allow sites to respond on the orientation, platform and screen size of the device that the person is using to view the site.
Whether you believe it or not, what made a huge change in relation to the browsing behavior of browsers for the past few years are responsive designs. Also, these websites are capable of changing from one device to the other like for example, if the user switched from their tablet to smart phone, the site can adapts automatically and fits dynamically to the screen size.
In the next few lines, you are going to discover the many different benefits that you can reap from having a responsive web design.
Number 1. User friendly – due to the reason that responsive sites are extremely fluid, it is able to make the contents easily change across different screen resolutions and devices. It has foreground images that scale together with the layout to hide and to reveal parts of images on the site. As a matter of fact, this fluidity makes it more user friendly, exquisite and accessible in comparison to the traditional sites. Users may even surf your site regardless of what environment they find themselves and with that, it increase the reach of your site.
Number 2. Consolidating business marketing efforts – Google and several search engines are recommended people particularly businesses to have a responsive design. Google as being the most popular and most used search engine, it explained that these responsive sites are performing favorably and easy to crawl in search results.
Number 3. Cost effectiveness – it is sometimes more expensive and inconvenient as well to use laptops or desktops than mobile devices. Mobile devices offer easy and quick access to information on the move. This as a result have made responsive sites become more cost effective to users who are always on the go.
For businesses, they were able to reduce the cost for design and development by having a responsive design as they only need to make one site that can be viewed on different devices.
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